Using Skimle for market research and customer insights
Presented by Olli Salo37 minutes

Using Skimle for market research and customer insights

A practical webinar for market research and customer insights experts, where co-founder Olli Salo shows hands on how analysing open ended responses and individual interviews works, and how to launch a Skimle Ask study.

Skimle is a full-service qualitative analysis platform enabling the analysis of various types of qualitative data (interview transcripts, audio and video files, documents, databases and so on) with its rigorous qualitative analysis engine supporting flexible inductive, deductive and research question driven analysis. In this video Olli shows how the system works.

What you'll learn:

  • What defensible and transparent analysis looks like in practice
  • How Skimle users analyse open ended text
  • How visualisations and mixed methods analyses work
  • How to work with metadata
  • Creating your own qual-at-scale AI-assisted interview or survey
  • Skimle's affordable and flexible pricing setup

Who this is for: People conducting market or customer insights research in agencies, in-house teams or as freelancers and needing a power tool for that.

Dig deeper to your data with Skimle

Skimle collects, analyses and categorises interviews, survey responses, reports and other qualitative data automatically. Our modern qualitative analysis software combines a rigorous and transparent workflow with the speed of AI.

Upload text or audio, remove sensitive data with Skimle Anonymise, automatically create categories and sub-categories, explore the data across documents and export the data to seamlessly fit your workflow. Built by professionals for professionals, with full privacy and GDPR compliance.

Free trial · No credit card required · Full plans from €20/month