Signal & Noise blog

AI can help in analysis, but the rush to replace rigorous methods with wrong tools risks more harm than good. One head of AI remarked 'big AI' is trying to sell the same tool for all use cases.

We're big believers in building a tool that integrates with the day to day work of knowledge professionals. In this post we explain what is possible with Skimle and what is coming next!

You interviewed people in French, German, English and Swedish, and need to analyse also some Finnish text and Spanish emails as well. How to cope with multiple languages?

A step-by-step guide to recording, transcribing, and analysing interviews efficiently using your iPhone, cloud storage, and AI tools. Stop taking frantic notes and start capturing better insights.

Most people have serious misconceptions about how ChatGPT and other AI systems work. Understanding what's actually happening under the hood helps you use these tools better and avoid their biggest pit...

This time we went into a professional podcast studio and spent some quality time discussing how Skimle works, our learnings from start-up life, and the big 'Is AI good or bad?'-debate

AI-generated personas that answer surveys and interviews are becoming mainstream in market research. But can synthetic respondents replace real humans? Here's what works, what doesn't, and when to use...

During the past ten years, dashboards have unleashed a wave of self-serve quantitative analyses. LLMs are now enabling that for qualitative data. What will this mean in practice & how to benefit?

Copy a question and paste it to a chat bot, press enter and mindlessly copy the answer back... Will poor use of AI reduce rigour of qualitative analysis and make us dumber?

The dreaded open text answer box on the last page. Researchers fear the cumbersome data it will create, and respondents worry if anybody is listening. Is there a smart way to turn answers to insights?

To get a real sense of what AI can and cannot do, the best approach is to reanalyze a dataset you know. In this blog we reanalyze our qualitative study published in Organization Science with Skimle AI...

The AI landscape is constantly evolving. Here's what CEOs and senior executives need to focus on in 2026 to prepare their organizations for the years ahead.

How to pick the right tool for analysing your interview transcript or other qualitative data? How do older manual tools like NVivo, ATLAS.ti, Dedoose and MAXQDA compare with specialist tools like Dove...

Reflections on the use of AI tools for qualitative interview analysis in academic research. This comprehensive guide covers coding, thematic analysis, GDPR compliance, ethical AI use, and how to avoid...

We've been busy recording Skimecast, and have published four new episodes in December 2025. In these episode we share why we built Skimle, discuss how to run qualitative interviews, reveal our secret ...

Simple LLM tools like ChatGPT, Gemini, Claude, Grok or Copilot seem like the perfect solution for qualitative analysis: fast, easy, and impressive in demos. But practical experience and research revea...

A well-crafted interview guide is the foundation of successful qualitative research. Learn how to structure questions, iterate as you learn, mix question types strategically, and use AI to test your g...

You're planning to do a series of interviews to gather information to solve a business problem, write an academic paper or perform due diligence. Many researchers and business people strugle to identi...

Get to know Henri and Olli from Skimle in our inaugral episode of Skimlecast. In this series we discuss high quality thematic analysis, articial intelligence, knowledge work while making low-quality F...

Master thematic analysis with this comprehensive guide covering academic research, business consulting, policy analysis, and market research. Learn systematic methods for identifying patterns in inter...

When using AI solutions for advanced analytical work, experts need to be able to trust the systems. In this blog we explain the concept of two-way transparency as a key enabler for trust.

We analyzed 500+ responses to the EU Digital Omnibus consultation using Skimle. Discover the surprising consensus, sharp disagreements, and what this reveals about the future of EU digital policy—and ...

Learn how to analyse reports, interviews and other qualitative data by borrowing the best bits of academic thematic analysis methods. This practical guide shows you how to find patterns in customer in...

A practical guide to synthesizing expert, client or customer interviews for consultants and analysts. Learn how to extract key insights, identify themes, and create client-ready deliverables from inte...