Using Skimle for market research and customer insights
Apresentado por Olli Salo37 minutes

Using Skimle for market research and customer insights

A practical webinar for market research and customer insights experts, where co-founder Olli Salo shows hands on how analysing open ended responses and individual interviews works, and how to launch a Skimle Ask study.

Skimle is a full-service qualitative analysis platform enabling the analysis of various types of qualitative data (interview transcripts, audio and video files, documents, databases and so on) with its rigorous qualitative analysis engine supporting flexible inductive, deductive and research question driven analysis. In this video Olli shows how the system works.

What you'll learn:

  • What defensible and transparent analysis looks like in practice
  • How Skimle users analyse open ended text
  • How visualisations and mixed methods analyses work
  • How to work with metadata
  • Creating your own qual-at-scale AI-assisted interview or survey
  • Skimle's affordable and flexible pricing setup

Who this is for: People conducting market or customer insights research in agencies, in-house teams or as freelancers and needing a power tool for that.

Aprofunde os seus dados com a Skimle

A Skimle recolhe, analisa e categoriza automaticamente entrevistas, respostas a inquéritos, relatórios e outros dados qualitativos. O nosso software moderno de análise qualitativa alia um processo rigoroso e transparente à rapidez da IA.

Carregue texto ou áudio, remova dados sensíveis com o Skimle Anonymise, crie automaticamente categorias e subcategorias, explore os dados em todos os documentos e exporte-os para se integrarem perfeitamente na sua forma de trabalhar. Feita por profissionais para profissionais, com total privacidade e conformidade com o RGPD.

Período experimental gratuito · sem cartão de crédito · planos completos a partir de 20 € por mês